| They are in the business of attracting eyeballs. |
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| They sell advertising to generate revenue through keyword purchases & directory listings. |
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| How they do that is by indexing websites based on how well they serve "relevant" content to the users enquiry. |
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| They rank each website based on the relevant content & the quality of website construction. |
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| Google allows for free website listings on their search engine; however, only gives high ranking to the best quality websites. |
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| They are smart because they leverage companies like ours by putting the emphasis on web design companies to build quality websites to give their viewers a etter user experience. |
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