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The Importance of Your Domain Name

Having a domain name is essential to any online marketing strategy, it's the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It's hardly surprising that in the space of a few years, the .com domain has become a precious resource to e-business people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that's hardly surprising. But now that you're unlikely to get the domain that you're looking for, why not try an alternative?

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Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com . Even though this method may leave you with a domain similar to what you wanted, it isn't exactly the most memorable of domains. If people can't remember it, then they won't come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-Venture or Auction

If you're certain that the domain you want is destined to be yours, and someone else owns it, it's likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain. Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers' convenience?

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The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the WWW - ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

Your domain name should be memorable, enabling fast access for your customers. Even the cheaper, 'second generation' domain names are easier to remember than long chains of words. People are much more likely to visit a site which they know the address of, and if you can associate that with your products and image, then you are much more likely to make sales! So, for the next domain, why not try a second-generation domain name? It's well worth it!