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NEWS RELEASE

For Immediate Release

NOVEMBER 20, 2008

ATTENTION: ASSIGNMENT EDITORS AND BUSINESS REPORTERS

Barack Obama’s Internet Strategy Old Hat for Vancouver Company

Obama’s stunning electoral success required leveraging the Internet through methods long-utilized by Vancouver-based Internet firm ThinkProfits.com.

Vancouver – U.S. President-elect Barack Obama’s electoral success was underpinned by his teams and supporters savvy management and utilization of the Internet. Adopting strategies and campaigns commonly found in the business world, Obama’s handlers and campaign team generated groundswell support prior to the Democratic primary and right up to his landslide victory.

“The Obama example helps put an exclamation point on the power and effectiveness of online marketing, branding and sales,” said ThinkProfits.com President and CEO Shawn Moore. “It is encouraging to know that most of what Obama’s team did in 2007 and 2008, we have been doing for years for our clients.”

Obama’s team skillfully crafted and carefully executed an online campaign that not only introduce their candidate to the masses, but also mobilized support – financially first and then with votes on Nov. 4.

“Were it not for the Internet, Barack Obama would not be president,” said Arianna Huffington, Editor-in-Chief of the Huffington Post. “Were it not for the Internet, Barack Obama would not have been the nominee.”

The Obama campaign deployed a broad range of online initiatives to build financial and popular support, including:

·         Careful reputation and news monitoring to ensure brand integrity and protect goodwill.

·         Creation of the Obama online store to sell campaign paraphernalia, memorabilia and mementos.

·         Capturing emails and “marketing” back to potential supports.

·         Search engine optimization of all content to ensure Obama was on top of Google page one and top-of-mind throughout the campaign.

·         A compelling Facebook profile to tap into social networks.

·         Viral videos that built a buzz around the Obama brand.

·         Twitter feeds that issued brief reports to media and supporters on what Obama was doing and thinking.

·         Obama widgets that made news and PR easy to syndicate and then distribute.

·         You Tube video posts.

“I followed the campaign closely and was very impressed by the Internet strategy employed by Obama’s team,” said Moore. “It wasn't just viral videos and YouTube postings. They carefully segmented Obama’s supporters and then appealed to each differently. For example, the younger, Gen-Y demographic received mobile-friendly text messaging while older, less-mobile voters received news, updates and appeals in short, to-the-point emails.”

Obama’s campaign managers realized and “seized on” the importance of capturing potential supporter information and then communicating with these millions of individuals in a strategic, effective manner.

“Calls to action - such as attending rallies, fundraising and then sending a reminder to vote - were all brilliantly executed,” says Moore. “Days before election day, the Obama campaign was sending daily emails and texts calling for volunteers and encouraging supporters to carpool to the polling stations. Without the Internet, these real-time appeals could not happen in an efficient, cost effective manner.”

Most of the online strategies adopted by Obama are already being deployed by business to protect their reputation, drive sales, enhance marketing campaigns and increase market penetration. For example, email appeals and campaigns are already used to drive sales and promotional announcements while the Facebook and Blog elements reflect an ongoing corporate strategy to plug into social networks.

“Much of what Barack Obama deployed online is fairly common in the business world,” said Moore. “Using the Internet and the myriad tools available to connect with current and future customers and establishing credentials is an ongoing, increasingly refined process.”

About Think Profits.com:

Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in Canada, the United States and Australia, manufacturers, distributors and retailers around the world have built their business with Think Profits.com. Services include: Custom Web Design and Website Development ; Search Engine Optimization (SEO); Internet Marketing; E-Commerce & Custom Shopping Cart Solutions; Secure & Affordable Business Web Hosting; Domain Name Registration; Print and design services; Press release services. Think Profits Inc. offers a full range of Internet marketing services for small businesses right through to multi-national corporations.

For more information, contact:

Shawn Moore

President and CEO

Think Profits.com Inc.

www.thinkprofits.com

390 - 1090 Homer Street,

Vancouver, BC Canada V6B 2W9

Tel: 604.638.1188

Toll Free: 1.877.597.7888

Email: smoore@thinkprofits.com

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Think PR works closely with clients to define, articulate and communicate that client’s products, identity and expertise in an effectively and timely fashion.
Think PR’s targeted press release writing and distribution services are powerful marketing and advertising tools. Exposure, recognition and recommendation through television, newspaper or magazine editorial features or product profiles are crucial and can fast track business growth and accelerate profitability.
To reap that exposure and attention, Think PR writes press releases that are professional, concise and targeted. As well, Think Profits.com’s SEO proficiency extends into Think PR, adding the additional value of search engine optimization that will benefit client’s search engine ratings.

• Press release writing (clients provide minimal information/guidelines, we do the rest)
• Press release rewrite (we carefully rewrite your press release for clarity, newsworthiness, style, content, and for the angle that journalists and media outlets require)
• Press release proofreading and editing (we review your press release and edit for spelling, grammar, clarity, and newsworthiness.)
• Press release writing premium service (SEO services and strategy consultation to tie all marketing efforts together).

For current Think Profits.com clients, Think PR makes perfect sense. With an intimate knowledge of client products, services and markets, producing powerful PR is the logical next-step.
This saves time and money. Business owners want to deal with many items in the shortest time possible. Why spend additional time and pay a public relations firm additional fees to replicate what has already been done at Think Profits.com?
Think PR can handle all PR requirements and hit thousands of crucial contacts, in a timely, cost-effective fashion.
Contact Think PR and learn how to save time, money and resources on all your PR needs.

August 27th, 2007 - Key members of the Think Profits.com team have recently attended one of the premier Search Engine Optimization conferences in North America. The Search Engine Strategies (SES) San Jose Conference features top search industry experts from around the world, and some of the leading search engine and Internet marketers and professionals. The conference also features top search engine marketing and optimization-related solutions providers, partners, and affiliates, including Google, Ask.com, Microsoft, and Yahoo. 

Marissa Mayer, Vice President, Search Products & user Experience of GOOGLE and Shawn Moore, President of Think Profits.com Inc (pictured right) posed together for a media opp., shortly after Marissa delivered her keynote presentation on the future direction of the Google Search Engine and "Universal Search". 

"Marissa leads the product management efforts on Google's search products - web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more.  She joined Google in 1999 as Google's first femal engineer and led the user interface and webserver teams at that time.  Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com.  Serveral patents have been filed on her work in artificial intelligence and interface design." ^{_{Taken from Speaker Biographies, Copyright Incisive Media plc and Individual Authors.}}

We proudly announce and welcome new client Columbia Academy of Vancouver British Columbia, Canada. Columbia Academy has trained thousands of successful multi-media pros since 1967; Radio & TV personalities, Audio Engineers & Producers, Film & Video Directors, Cinematographers, and Editors that come from around the world to train here in Vancouver, BC. Think Profits.com will be providing Columbia Academy with a new creative and interactive web design that is search engine friendly to achieve top search engine rankings. We look forward to creating an online success with Columbia Academy in 2007, with their new website launching March 26th, 2007.

Larry Moore, Former publisher and sales manager of Vancouver Islands premier business newspaper, Business Examiner, and recent Territory Manager of Business Edge, has moved to Thinkprofits.com.

Larry, brother of President and CEO, Shawn Moore, was born in Vancouver, educated at Langara College and Simon Fraser University and has a comprehensive background in sales and marketing, business development, publishing, and entrepreneurship. Larry started his sales career in the consumer electronics industry working for firms such as A&B Sound, Sony of Canada, JVC Canada Inc., and later opened his own retail electronics companies in the Lower Mainland and Victoria.

Larry subsequently moved into the advertising industry contracting his services to Dominion Directory and Western Phone Directories where he was involved with Yellow Pages print and online media sales and online sales training.

Larry has recently culminated a 7-year publishing/sales management stint with the Black Press Business Examiner and moved back home to Vancouver where he has been working as Territory Manager for Canadas widest-distributed business newspaper, Business Edge.

I am very excited about the direction of Thinkprofits.com and am very proud to be given the opportunity to become part of its extremely dynamic and professional team, explains Larry. Thinkprofits.com is an obvious leader in online web technology and after ten years of experience has developed a very enviable product line with an unprecedented track record. As Director of Business Development I look forward to working closely with a very dedicated team to assist Thinkprofits.com in its continued path of remarkable growth.

Tom Labodi, whose twenty-five year sales and marketing career with corporate giants such as Kodak, PriceWaterhouse Coopers and most recently IBM, has joined ThinkProfits.com as Director of Sales.

Labodi started his career as a Systems Analyst in 1982 with Sperry Univac. He was quickly elevated to positions such as Sales Manager, Director of Business Development and VP of Sales for an impressive roster of IT firms that in addition to Kodak, PiceWaterhouse Coopers and IBM, also included the likes of Unisys, FileNet, OmniLogic and Yaletown Technology Group.

Labodi says his approach is simple, its all about helping customers drive increased sales by following tried and proven professional sales methodologies. I have an enthusiasm and passion for helping customers understand the practical use of technology. When implemented, this understanding has proven powerful and instrumental to many companies seeking to increase sales and realize true bottom line results. My ability to gather and assemble sales teams which help deliver the best possible client solutions has been the key to my success, explains Labodi. Many organizations have achieved significant returns on their investments by working with us.

Labodi's comprehensive background in sales and marketing is further enhanced with his education in Computer Science and Business Analysis. He describes his objective, I am able to help clients understand the most efficient and effective ways to leverage technology to support their business objectives.

Think Profits.com, incorporated in 1997, is a Vancouver-based internet marketing firm that specializes in sophisticated web development and precise search engine optimization for large corporations. They have developed proven systems that enable companies to harness the power of the internet to create an online competitive advantage. President and CEO, Shawn Moore welcomes inquiries from such large companies that are rethinking their internet strategies. He encourages them to contact Tom about their internet business objectives.

Kari Kylo, former Marketing Director for Brian Jessel BMW has been appointed Marketing Director for ThinkProfits.com

With over twelve years of marketing experience, on both the client and agency sides, Kylo brings with her a diverse portfolio of skills and expertise in advertising, public relations, media buying, sponsorship acquisition and event management. Her passion is in strategic planning and development, and ultimately in making a significant and positive difference in her marketplace.

After completing a Bachelor of Arts degree at UBC, Kylo attended the Marketing Management Program at BCIT. Her agency experience includes the PACE GROUP and DDB, where she worked with such clients as Molson Indy Vancouver, Canada Place Corp., McDonalds, Save-On-Foods and the Rutledge Racing Team.

In 2000, Kylo decided to take on the automotive industry, accepting a position as the director of marketing for Brian Jessel BMW, the number one BMW dealership in Canada. During her six-year tenure, she helped grow the company by over forty-five per cent. Her responsibilities included budgeting, strategic planning, and the implementation of all integrated marketing campaigns. Kylos dedicated efforts in launching and managing a high-end BMW/lifestyle Magazine earned her accolades from the automotive and marketing industries alike.

In addition, Kylo has worked and volunteered with various not-for-profit organizations including the Empty Stocking Fund, Make-a-Wish Foundation Canada, and the Covenant House Vancouver. Think Profits.com, incorporated in 1997, is a Vancouver-based internet marketing firm that specializes in sophisticated web development and precise search engine optimization for large corporations. They have developed proven systems that enable companies to harness the power of the internet to create an online competitive advantage. President and CEO, Shawn Moore welcomes enquiries from such large companies that are rethinking their internet strategies. He is proud to have Kari Kylo on board and encourages all media firms to contact Kari Kylo regarding any marketing opportunities.

Vancouver, BC: Stargate SG1 Actors Christopher Judge, Michael Shanks and their company "Slacktwaddle Inc." have inked a deal with Vancouver-based Internet Marketing and Web Development Company Think Profits.com Inc. to build and market a new sci-fi calendar and web site called: www.womenofsci-fi.com.

[Read complete press release & download media picture, click here]

Vancouver, BC: Fujiya Japanese Foods officially launched it's new ecommerce website design over the weekend with a community celebration at their Venables/Clark, Vancouver store location.

Vancouver, BC: Canuck Place Children's Hospice's Executive Director, Filomena Nalewajek is delighted to announce the generous donation of Internet Marketing and Search Engine Optimization services from Think Profits.com worth $122,750.00. Canuck Place provides palliative care to children in BC with progressive, life-limiting illnesses

[Read complete press release & download media pictures, click here]

Quote from client: "I think the greatest benefit of our meeting for Borderless World Productions was your ability to focus our attention on how the web best serves us as a marketing tool. It really has it's own characteristics as a tool for generating leads and for putting the fruit of our service on the vine to be picked easily by our visitors. Your guidance was terrific in getting me to see the internet in a new way. You clearly understand the way people use the internet site and know what to put there for their ease of use. I should have come to you two years ago when we first developed our internet presence."

Greg Stirling, President
Borderless World Productions
http://borderlessworld.ca/

At over 100 years old, Sprott Shaw Community College Dominates the BC Market and is growing quickly to become one of Canada's Top Educational Institutes with now over 22 campuses across Canada.

Reliable Parts has offices in Canada and the United States and is Canada's largest parts distributor for household appliances for most major brands. Project is set for launch 1st quarter 2005.

The contract covers complete web design / internet marketing, hosting and ecommerce installations. 7 Seas Seafood is Canada's Largest Seafood distributor with many retail locations throughout the BC Marketplace.