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Barack Obama’s Internet Strategy Old Hat for Vancouver Company
“The Obama example helps put an exclamation point on the power and effectiveness of online marketing, branding and sales,” said ThinkProfits.com President and CEO Shawn Moore. “It is encouraging to know that most of what Obama’s team did in 2007 and 2008, we have been doing for years for our clients.” Obama’s team skillfully crafted and carefully executed an online campaign that not only introduce their candidate to the masses, but also mobilized support – financially first and then with votes on Nov. 4. “Were it not for the Internet, Barack Obama would not be president,” said Arianna Huffington, Editor-in-Chief of the Huffington Post. “Were it not for the Internet, Barack Obama would not have been the nominee.” The Obama campaign deployed a broad range of online initiatives to build financial and popular support, including: · Careful reputation and news monitoring to ensure brand integrity and protect goodwill. · Creation of the Obama online store to sell campaign paraphernalia, memorabilia and mementos. · Capturing emails and “marketing” back to potential supports. · Search engine optimization of all content to ensure Obama was on top of Google page one and top-of-mind throughout the campaign. · A compelling Facebook profile to tap into social networks. · Viral videos that built a buzz around the Obama brand. · Twitter feeds that issued brief reports to media and supporters on what Obama was doing and thinking. · Obama widgets that made news and PR easy to syndicate and then distribute. · You Tube video posts. “I followed the campaign closely and was very impressed by the Internet strategy employed by Obama’s team,” said Obama’s campaign managers realized and “seized on” the importance of capturing potential supporter information and then communicating with these millions of individuals in a strategic, effective manner. “Calls to action - such as attending rallies, fundraising and then sending a reminder to vote - were all brilliantly executed,” says Most of the online strategies adopted by Obama are already being deployed by business to protect their reputation, drive sales, enhance marketing campaigns and increase market penetration. For example, email appeals and campaigns are already used to drive sales and promotional announcements while the Facebook and Blog elements reflect an ongoing corporate strategy to plug into social networks. “Much of what Barack Obama deployed online is fairly common in the business world,” said About Think Profits.com: Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in For more information, contact: Shawn Moore President and CEO Think Profits.com Inc. Tel: 604.638.1188 Toll Free: 1.877.597.7888 Email: smoore@thinkprofits.com -30-
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Vancouver Internet Marketing Firm Equals Google and Microsoft Attendance at Global Conference Aug. 26, 2008 - Vancouver Internet marketing firm equals Google and Microsoft attendance at global search engine strategies conference (SES) in Silicon Valley. Offering the ‘7 Proven Ways To Get Your Website Onto Page 1 Organically”, Moore’s strategies and hard advice were very well received during the Aug. 18-22, 10th annual conference. “My goal was to strip away all the techno-babble and geek speak by offering a clear line-of-attack for industry experts, corporations and small businesses who want to claim page one, natural search engine rankings,” says Moore, a leading Internet marketing, web development and SEO guru. “Based on the tremendous feedback received, I believe we accomplished our goal of sharing our expertise and methodologies to a global audience”. Held at the San Jose Convention Centre in the heart of Google country, SES is the gold-standard Internet marketing conference, attracting the world’s leading Internet search experts, corporations and multi-national business leaders. The SES advisory board includes Google, Inc., Yahoo! Search Marketing, The Coca-Cola Company and Procter and Gamble. Through a series of expos and forums, delegates received instruction on search engine marketing (SEM), search engine optimization (SEO) , Pay Per Click (PPC) advertising strategies, tactics and best practices.“Presenting my company and industry vision in competing time slots with Google and Microsoft was certainly challenging,” admits Moore, “but we delivered to a packed house that included executives from organizations such as CNN, Stanford University and GE to mention a few.” Think Profits.com, since 1997 has seen a lot of transition in the online industry”, explains Moore. “I have condensed and focused my market and industry knowledge into seven key strategies that are driving our international clientele to page one search engine rankings and profitability.” The importance of a page one search engine ranking - and how to get one - dominated the SES agenda. Search-engine leader Google pulled in $5.19 billion in revenues in the first quarter of 2008 - the majority from companies paying Google for sponsored links. Industry statistics reveal that close to 92 per cent of searchers don’t venture beyond page one, to make their search and purchasing decisions. “During SES, we met with Las Vegas hoteliers, office and food supply companies that spend over $1 million a month for paid spots on page one of Google,” says Moore. “Few small to mid-sized companies can afford to compete with this. The 7 Proven Ways’ I unveiled at SES are meant to drive clients up the organic search rankings which can be more cost effective and yield higher conversion rates. These strategies can be revealed during a comprehensive Website Audit process that analyzes the critical areas of a website’s design, development and content.” Moore’s presentation was followed by an animated open panel discussion and forum. “My vision is of an increasingly search-centric Internet,” adds Moore. “In order for companies to succeed online, they must dominate their competition on the search engines. This must be done in a fiscally responsible, feasible manner. That is where my firm steps in by providing comprehensive Website Audits that reveal hidden revenue opportunities for businesses.” For a video recording of Moore’s SES presentation, please visit http://www.thinkprofits.com/page1-seo-strategy.html For an audio feed of Moore’s interview by CFAX 1070 Aug. 25, 2008, please visit http://www.thinkprofits.com/cms/images/NewsReleaseVancouverInternetMarketin_080826134343_media.mp3 Media seeking comment can contact Shawn Moore: About Think Profits.com: About Search Engine Strategies: |
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Think Profits.com Team Attends SEO Conference in San Jose August 27th, 2007 - Key members of the Think Profits.com team have recently attended one of the premier Search Engine Optimization conferences in Marissa Mayer, Vice President, Search Products & user Experience of GOOGLE and Shawn Moore, President of Think Profits.com Inc (pictured right) posed together for a media opp., shortly after Marissa delivered her keynote presentation on the future direction of the Google Search Engine and "Universal Search". "Marissa leads the product management efforts on Google's search products - web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first femal engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Serveral patents have been filed on her work in artificial intelligence and interface design." Taken from Speaker Biographies, Copyright Incisive Media plc and Individual Authors. |
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B.C. ONLINE RETAILERS ALARMED BY GOOGLE RANKING MELTDOWNS
First, Google now considers usage data when calculating the rankings. About Think Profits.com: Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in For more information, contact: |
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CHRISTMAS RETAILERS EXPLOITING NEW ONLINE STRATEGY Percolating up from the lexicon of online marketers, ecommerce experts and industry pundits and into the mainstream, searchandising describes the process of combining traditional online merchandising techniques with powerful search engine optimization (SEO), site search and navigation technologies. According to Shawn Moore, President and CEO of Vancouver on-line marketing and web-development firm Think Profits.com, searchandising is now a core tenet of the industry winners. “If you sell Nike runners you are up against an ocean-size pool of competitors. Searchandising helps you get a foot up on the competition by leveraging SEO, site search and navigation technology with the browsing and buying process,” explains There are billions of dollars at stake during this Christmas shopping season. According to Chase Paymentech, the world's largest payment processing firm, online sales are up about 30% over 2006. Chase Paymentech, which processed more than $660.6 billion in transactions in 2006 for The winners and losers this Christmas season will be sorted according to their searchandising prowess says About Think Profits.com: Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in For more information, contact: |
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Welcoming Our New Clients We are pleased to welcome new web design clients: Coppersmith Dental Centre in Richmond, BC; Global One Consulting Ltd. of Anmore, BC; and Peregrine Plastics in Vancouver, BC. Stay tuned to see their new websites coming soon! |
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LYLE JENISH APPOINTED SENIOR WRITER, SEO, BUSINESS DEVELOPMENT- VANCOUVER ISLAND AT THINK PROFITS.COM Jenish has more than 12 years experience in print and electronic media, including serving as managing editor of the At Think Profits.com, Jenish is responsible for all copywriting duties, as well as search engine optimization tasks crucial to Think Profits.com’s over 1,100 clients in Canada, the United States and Australia. Notable Canadian clients have included Telus, the University of British Columbia and Dominion Directories. Jenish, who is splitting time between Vancouver and Victoria, is also overseeing the introduction of a print and PR division at Think Profits.com. The division will integrate current and future client electronic design and media needs with new print and information services. “We have found that business owners do not want to have to pay for it twice,” says Shawn Moore, Internet marketing expert and president of Think Profits.com. “Up until now, clients have come to Think Profits.com for our design and marketing expertise and then go elsewhere for their catalogue and brochure printing requirements. Work and expenses are duplicated.” As well, Jenish is overseeing introduction of custom video integration and streaming flash video services on About Think Profits.com: Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in Canada, the United States and Australia, manufacturers, distributors and retailers around the world have built their business with Think Profits.com. Services include: Custom Web Design and Website Development ; Search Engine Optimization (SEO); Internet Marketing; E-Commerce & Custom Shopping Cart Solutions; Secure & Affordable Business Web Hosting; Domain Name Registration; Print and design services; Press release services. Think Profits Inc. offers a full range of Internet marketing services for small businesses right through to multi-national corporations. For more information, contact:
Shawn Moore
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Think Profits.com Welcomes New Clients August 27th, 2007 - Think Profits.com Inc. is pleased to welcome several new clients to the Think Profits.com family: GLC Controls Inc., a full service industrial automation and control systems integration company based in Prince George, BC; Food for Life, a family-owned and operated bakery based in California, specializing in natural foods; Label Resources, a manufacturer of |
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New Success Stories! Don McNeice, President of Bridgeview Marine..."We have been working with you since 2000 and, with this relationship now in its 7th year, I must say that choosing ThinkProfits.com was a very sound decision. During this period, our web site has contributed in excess of $10 Million in sales to our business. In 1999 we were generating a little over 4 million in total annual sales. Today, we experience sales revenue in excess of $10M per year!" Read the full testimonial... |
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Client New Web Site Launch: Oct 15th, 2007 - Congratulations to Reliable Parts with the launch of their new Canadian website. Reliable Parts is the leading Appliance Parts Distributor in Canada and the United States. Oct 1st, 2007 - Congratulations to Vancouver's Bardot Waterfront Bar & Grille with the successful launch of their website, which features a "sizzling hot" new web design. |
Think Profits.com Attends SEO Conference in San Jose August 27th, 2007 - Key members of the Think Profits.com team have recently attended one of the premier Search Engine Optimization conferences in Marissa Mayer, Vice President, Search Products & user Experience of GOOGLE and Shawn Moore, President of Think Profits.com Inc (pictured right) posed together for a media opp., shortly after Marissa delivered her keynote presentation on the future direction of the Google Search Engine and "Universal Search". "Marissa leads the product management efforts on Google's search products - web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first femal engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Serveral patents have been filed on her work in artificial intelligence and interface design." Taken from Speaker Biographies, Copyright Incisive Media plc and Individual Authors. |
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New Fantastic Testimonial! "Since we rewrote our website in 2006 our leads and sales have continued to grow at an alarming rate. In April 2007, our lead count was up by 137% on the same period last year. Our contract signings grew by 608% and our conversion rate increased 40% on the same period last year. This is a new record for our company!" Ken Mayhew, President Penfolds Roofing Inc. |
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Celebrating 10 Years of Business! Vancouver Web Design company Think Profits.com proudly celebrates 10 years in business and in helping businesses across North America succeed online with custom web design and development services, search engine optimization (SEO), internet marketing & website audits, domain names, web hosting and more! This landmark achievement is very exciting for our team and we look forward to continued growth and celebrating more client success stories in the years to come. Welcome Larry Moore as Director of Business Development and Tom Labodi as Director of Sales! We are very excited to announce that our team of internet marketing experts is growing again to serve our clients even better! |
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Client Success Story: Penfolds Roofing New Web Site Feb 5th, 2007 - Think Profits.com has created another online success story with Penfolds Roofing Company in Vancouver. Ken Mayhew, President of Penfolds Roofing states "We generated 122 leads off the new web site in January compared to 30 same period last year. This is a 400% increase which I am very pleased about. This is an all-time record!! Well done." Read Ken's testimonial letter, click here. Penfolds has been the trusted Vancouver Roofer, Victoria Roofer, and leading BC Roofing Contractor in Canada since 1937. |
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Client New Web Site Launches... July 16, 2007, August 8, 2007, August 9, 2007, March 26, 2007 - Vancouver BC, Congratulations to Columbia Academy Broadcasting Arts, Recording & Sound Design and Vancouver Film School with successful launch of their HOT new interactive web design, featuring custom flash animation and video integration. |
| New Ecommerce Shopping Cart Solution Released! Think Profits.com has successfully overhauled and released it's new ecommerce shopping cart and catalogue web design product. The new cart features a more user-friendly, updateable cart and customizable administration web panel with enhanced security. Most importantly the cart focuses on the "Customer's Experience", streamlining the web design navigation and language to support MAXIMUM sales potential. Learn more, click here |
